Jeff Thomas and Renee Weber
Opinion
29 April 2021
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By leveraging the specific attributes found on TikTok, marketers can drive deeper engagement with Gen Z through their brand experiences, according to Jeff Thomas and Renee Weber from The Marketing Store.
About Jeff Thomas and Renee Weber
Jeff Thomas is VP/Family Strategy and Engagement and Renee Weber is PhD., VP/Family Insights and Research at The Marketing Store.